Why they came to us

As a leading trend analysis and forecasting consultancy, GDR Creative Intelligence is a business with a galaxy of big name clients - from Nike to Sony, Harrods to M&S.

So, needless to say, when their own online presence started to feel behind the curve, they were quick to recognise that it was time for a major make-over.

How we went about it

The major priority was to promote and complement the style and content of the GDR Global Innovation Report.

The new site needed to do much more than just showcase a printed report. It would also serve as an online resource, enabling clients to browse and search an extensive library of creative ideas, through a secure login.

A further important function would be to allow designers to contribute their work for possible inclusion in forthcoming GDR reports.

What we delivered

Through the redesign we’ve hinted and suggested the flavour of the reports, with design devices that can be updated with each report.

The replacement client area has paid for itself by replacing an annual licence that far exceeds the functionality of the original system.

The admin time needed for updated the site has also been reduced by at least 50%. On top of this, the previous solution didn't work correctly on Apple Mac's default browsers, which most of the staff and contributors use.

The client area has now become a powerful sales tool as well as a vital tool for their clients, usage of the client area has increased by 80%.

How they feel

“When the team at GDR saw the web designs JP74 pitched the primary comment was ‘awesome’. Given our client base we needed a website to stand out and JP74 has really helped us achieve this - they really understood our requirements.”

Karen Taylor, Operations & Digital Media Manager, GDR