So here we are. After 18 months of discussion, planning and arguing we finally feel it’s the right time to unveil the new JP74 brand. It’s been a long process, and one that we feel was necessary in order to better suit where we are as an agency as of now. The timing couldn’t be better, with this being our tenth year it’s as good a time as any to do something new.

We won’t be going into details about the new mark here (expect a post on that in the next week or so which should help to answer any questions about it). Of course a rebrand is not just a logo and a website, it’s a realignment of us as an agency. We want to be more open, we want to have a voice, we want to show everybody just how much care and attention that we put into everything that we do – and we wanted a brand that could facilitate all of these things. We’re very confident that it will.

Here’s to the next 10 years.